Donkey & Goat Winery Stories

 

Donkey & Goat is celebrated for being amongst a handful of pioneers in the Natural Wine community because in 2004 we were unique for our ecological principles driving decisions in both the vineyard and the cellar and ten years later for promoting transparency, being one of the first to list ingredients on our label. Founding winemakers Tracey Rogers Brandt (me) & Jared Brandt (business partner & estranged husband) spent a year with the inimitable Eric Texier in 2002, studying the art of crafting natural wines in the Rhone Valley before co-founding Donkey & Goat in 2004 in San Francisco.

Tracey cleaning bins in France

Sept. 2002, Tracey cleans bins in France

First Berkeley Winery
First Berkeley Winery, 2006- 2011

I  also co-founded Crushpad, at 1890 Bryant Street, which provided Donkey & Goat a launchpad with absolute winemaking control (imagine a custom crush facility in 2004 supporting natural wines?!). This was crucial as it allowed us to begin without investors, who might have driven a more popular approach to winemaking and chasing Parker scores was at odds with making food friendly, high acid, low ABV natural wines. Over the next 19 years Donkey & Goat was among the first to make & name skin-contact or orange wines (Stone Crusher 2009), sparkling Pétillant-Naturel Wines (Lily’s Pet Nat 2011), and chillable red wines (Twinkle 2015).

In 2006, with distribution around the U.S. and a growing mailing list, I led the build out of my second facility, the first was Crushpad two years earlier with Tom Leaf teaching me. I moved us to 2323-B 4th Street in Berkeley, where we made wine and hosted private tastings and release parties. Five years later, in January 2011, my over sensitized olfactory from being six months pregnant, declared a CODE RED emergency at our facility due to an illegal food making operation next door who failed to install any ventilation or obtain a health permit.

On Martin Luther King Jr.  Day 2011, I walked into our winery and nearly collapsed from the overwhelming aroma of onion from next door. In record time and with completely unreasonable requirements (Berkeley, street front, outside space, big trucks, etc.), Scott Robinson from Robinson Real Estate, helps me sign a 10 year lease at the newly redeveloped, and largely vacant 750 Gilman project that Orton Development had recently completed. By March I had a new baby girl and a new lease for 1340 & 1330 5th Street. I managed the extensive build out at the new facility and the moving of a winery. The 1.4 mile distance between the two locations is just far enough to be enormously painful, since winery toys are big, heavy and often filled with wine. I managed the move, the build out, the regular operations and I was ready to harvest by August 2011 AND opened our first Tasting Room, with two daughters who were 6 and 4 months.  Yet I believed, FOR YEARS, that I “stole his dream.”

Three years later, in 2014, I  ignored my business partner’s objections and took advantage of the opportunity to expand into the adjacent 1700 square feet to our North, 1320 5th Street. This allowed us to move our office out of the cellar, and obtain extra storage space which, both supported the growth achieved during the following nine years under my leadership.  Lily turns thirteen this month and Donkey & Goat has now anchored, the Gilman Wine Block for thirteen years.  Today the block includes three additional wineries that I personally recruited to join the block: Broc Cellars (2013), Hammerling Wines (2018) and Vinca Minor (2019).  If you have not visited the Gilman Wine Block lately, I whole heartedly hope you will, including my legacy, Donkey & Goat Winery & Tasting Room.

Original Label

by Colin Frangos & Jane Fisher

 

2017 Donkey & Goat Mouverdre label
Vintages 2003-2007

Second Label

by A Day in May

 

2009 Roussanne label
Vintages 2008-2014

2014 Label Re-design

by Michael McDermott

 

Vintages 2015 – and counting

 

The label re-design project I led in 2007 was not successful due to the inability of my business partner and I to co-create to meet our objectives. By 2012 I began pushing to consider another evolution and following personal events in 2014, I found my determination and convinced the hugely talented and wonderful human, Michael McDermott, to work on my funny little critter label. His genius in the abstract nature of his evolution cannot be over emphasized. Imagining the possibilities for the label, had we the budget to regularly engage Michael, as we brought new wines to the market, still lights me up.

Tracey Rogers Brandt Proprietor, Winemaker, & GM
Tracey Rogers Brandt Proprietor, Winemaker, & GM

A New Path Forward

Until my business partner began erasing my story this section was published on Donkey & Goat’s website & approved by him to explain the changes happening

With the 2021 vintage Tracey Rogers Brandt began making Donkey & Goat wines on her own and with the 2022 vintage she is joined by Director of Winemaking, Connor Bockman.

Additionally, every vintage includes a rotating and critical supporting cast of passionate creators during harvest. Rogers’ innovation and drive continues and most recently with initiating a dialog around the future of crafting delicious natural wines in the face of increasing climate impact.

With the 2021 vintage, her first solo, Donkey & Goat lost ten wines to existential level climate impact but Rogers also created fifteen never made before wines after her call for help to the wine community returned numerous offers to jump into unplanned vineyards.

Anyone who thinks they know Donkey & Goat Wines but hasn’t’ tasted this decade must revisit. Together, Rogers and Bockman are guiding the wines in new directions while taking great care to ensure the wines are as delicious on your table as they are in the cellar.

Making the 2022 Vintage

Learn about complexity & perseverance during a near catastrophic week of Harvest that included broken crush equipment, a leaky 5 ton wood tank, staff turnover, migrating our commerce & POS system and a new front-end website. Plus the week concluded with our hosting the biggest and most successful Release Party since the “before times.” We drank magnums of Champagne and had a marvelous Saturday celebrating our survival of the hardest 7 days stretch of winemaking in my 21 years. If ever there was an illustration of my quip, Problem Solving with a Positivity Lens this is it!

READ MORE

Connor Bockman, Director of Winemaking

Zachary Becerra, Former ’22 Harvest crew & Current Director of Hospitality

Harvest Interns Tony & Hanna crushing Cab Pfeffer

27,460 pounds of Pinot Gris & Cab Pfeffer packed in our office after the Week in the Trenches


Filigreen Farm Pinot Gris, Anderson Valley 2015
Ramato Pet Nat

Donkey & Goat 1st Vintages

2011 Lily’s Pet Nat, Anderson Valley
2013 Kraisey Pet Nat, Anderson Valley
2015 Ramato Pet Nat, Anderson Valley
2015 Clairette Pet Nat, El Dorado
2016 Blanca Pet Nat, Anderson Valley
2017 Pinot Meunier Pet Nat, Russian River
2021 Gruner Pet Nat, California
2021 Merlot Pet Nat, Mendocino

California Orange Wine Pioneers

In 2007 we dabbled with skin contact Roussanne bottled as Tamarindo and by 2009 were labeling a 14 day skin contact Roussanne as Stone Crusher which is still made today!

Donkey & Goat First Vintages

2009 Stone Crusher, Roussanne, El Dorado
2012 Grenache Blanc, El Dorado
2014 Ramato Pinot Gris, Anderson Valley
2016 Sauvignon Blanc, Mendocino Ridge
2017 Alveare, Marsanne, El Dorado
2018 Stems & Skins Vermentino, El Dorado

 


279 day Skin Contact Marsanne in clay
Fenaughty Vineyard, El Dorado

 

Farming Microbes

I have always felt humans and human relationships are the most valuable asset any business can have.  We set out in 2004, swimming upstream without a paddle.  The stories I could share about unsolicited and passionate to obnoxious commentary, received from 2004 until about 2010,  to convince me to rethink native ferments, which is how we kept the microbes we farmed alive!  Or the aggressive questioning about why I never used plastic fermentation vats, or how we possibly bottled without fining or filtration.

I will never forget the phone call from our NY distributor around 2007, who was with a legendary account that wanted to return our Brosseau Vineyard Chardonnay, because there were snakes in the bottles! The snakes turned out to be spiraled tartrate chains that became suspended as the bottle was turned upright. 😉

 

My point, is finding the humans to farm microbes, that would provide the year’s possibility, for me to guide into the magical representation of the marriage of terroir, plant, vintage, CLIMATE, and my dreams was paramount, and involved a courtship that could last a few vintages.  I preferred to grow with a farmer, rather than grow our list of farmers. Once I found someone who shared our ethos and drive to make delicious terroir-driven wine, while considering the larger environment, planet, and our impact, I was hooked if we also passed the chemistry check.

When I left in July 2023, Connor and I made wine from the following California AVA’s and since 2021, we also blend these celebrated AVA’s, to make Climate-Driven Creative Wines out of necessity.
Our celebrated AVA’s:

  • Anderson Valley
  • El Dorado
  • Mendocino
  • Napa
  • San Benito
  • Sonoma Mountain
  • Russian River
  • Rutherford

Ron Mansfield, Goldbud Farms
Ron Mansfield, Goldbud Farms

El Dorado Farming with Goldbud Farms

It took us two years to convince Ron to trust his Fenaughty Vineyard Syrah in our hands and we made our first vintage in 2005. That was the start of our longest grower relationship. Ron and Chuck Mansfield are salt of the earth, meticulous, passionate farmers who always think about the resulting wines with every decision they make.

~ Tracey Rogers Brandt

 

The Gilman Wine Block

Berkeley has long been in the epicenter for the farm to table movement thanks to the legendary Alice Waters. Today Berkeley also claims an extraordinary concentration of natural winemakers with Donkey & Goat, Hammerling, Broc Cellars and Vinca Minor Wines all in the Gilman Wine Block where we operate our Tasting Rooms, hold block parties and more.

 

Donkey & Goat Tasting Room Sign

There will be no community
without first communing.

~Nora Bateson

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