My Winemaker Identity
2002-2023
I am a Woman pioneering entrepreneur focused on sustainable growth, business & marketing strategy and ecological communications. During the 20 years leading my company as General Manager & Lead Winemaker I focused on regenerative farming, manufacturing, supply chain, B2C and B2B sales and marketing, with a focus around narrative storytelling and community building. My expertise includes:
-
Visionary leadership & entrepreneurial development
-
Imagineering
-
Complexity theory & living systems frameworks
-
Ecology, regeneration, & sustainability
-
Sustainable growth models
-
Collaborative community building with all stakeholders
-
Synthesizing from complex data inputs
-
Training, coaching, mentoring and public speaking
Building, Operating and Growing
a Natural Winery & Tasting Room
Download my Resume or visit
my LinkedIn Profile
To examine my 19 years of making over 380 unique wines (SKUS), resulting in over
1 million bottles, that generated over $16M in revenue, reaching more than 100K
customers around the globe, I divided my experience into four ERAS. In addition to
making wine, a company, a brand and community, I made and grew two humans
during these years! Download my analysis here.
Glowing References
Publicity
In 19 years we never hired a PR Firm due to budget and belief that the relationships with the humans were paramount and our results would be superior with direct relations between those writing the stories and those the stories were about. I am enormously proud of the press garnered in 19 years while I was leading Donkey & Goat Winery.
Another Variable in the Winemaking Process: Climate Change
Tracey Rogers Brandt's latest releases raise the bar for clean, expressive natural wines from the North Coast and Sierra Foothills.
...and Tracey Rogers Brandt of Donkey & Goat, whose Cab Pfeffer, Negrette and Falanghina are downright thrilling.
Alder Yarrow reviews six of my wines for the legendary Jancis Robinson!
Donkey & Goat is in the storied Gilman District, home to 924 Gilman, a renowned venue in the punk rock universe, and a part of the city with a long history of manufacturing, arts and crafts.
Handcrafted Natural Winemaking
It was an absolute honor and pleasure to live at the intersection of passion and purpose for 19 years leading
Donkey & Goat Winery!
Making wine is fun!
But merging video clips and aligning pixels is not, so perfect was not the enemy of my good here!
Fall Release Party 2022
Following seven extraordinarily challenging days during the complexity that is harvest.
There will be no community
without first communing.
~Nora Bateson
Join my new mailing list
to stay
connected!